Cafitesse in
IKEA is one of the worlds largest furniture manufacturers, providing contemporary designs of good quality with good prices. This makes
IKEA a brand with great worldwide presence and awareness.
IKEA has 410 million shoppers each year worldwide.
Three of 296 large stores worldwide are situated in Greece, in the cities of
Athens and Thessaloniki. In Greece IKEA is the first choice when shopping
for home. Visiting IKEA is considered to be a family trip combined with both
lunch and a coffee break.
As Mr Dionysis Pirovolisianos, IKEA Greece Food Beverage Manager states: “The quality of food and beverages offered by IKEA Food and Beverage shall reflect the positioning of the IKEA brand. What we have achieved with the Douwe Egberts Cafitesse system is to serve efficiently large number of visitors on a sales system based primarily on self service. In addition to that, customers walk away feeling that they got better than expected quality for the price.”
Lately, IKEA has moved to even more environmentally friendly approach in its manufacturing processes, also reflected in its philosophy in general. Douwe Egberts has shown leadership in supporting this movement and providing the right choice: Douwe Egberts Utz Certified Liquid coffee, respecting and protecting the environment, the human being and its rights.
Greek consumers are expecting with anxiety the forthcoming opening of three more IKEA stores in several cities of Greece and we, Cafitesse believers, are expecting to increase the billions of Cafitesse cups served every year.
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