Early spring 2009, the first machines of the new Cafitesse Experience line have been introduced worldwide.
The Experience line is based on the insight that consumers strive to get the most out of their coffee moments.
This isinfluenced both by the quality of the coffee and by its presentation.
At the same time coffee solution decisionmakers are looking for coffee concepts that fit in their ambiance. To meet different needs, three concepts have been developed within the Experience line. Although each one is very different from the others, all of them focus on providing consumers with a rich coffee experience.
The three concepts are Passion, Community and Luxury. Each one has its own look and style.
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